12 best Shopify popup apps in 2026 (free and paid)

What to look for in a Shopify popup app

A popup can grow your list or get in the way of the purchase. These points make the difference.

• The contact you want. Email is the default. SMS needs a phone number and SMS consent, and WhatsApp needs an opt-in for that channel. Pick the channel you will actually use to follow up, and check how the popup records consent. Our guide to WhatsApp opt-in rules covers the consent wording for a WhatsApp popup.
• Formats. A simple email form is enough to start. Spin-to-win wheels, quizzes, smart bars and embedded forms give you other ways to present the same offer.
• Timing and targeting. Look for triggers (delay, scroll, exit intent) and rules by page, device, traffic source or location, so each visitor sees an offer that fits the visit.
• A/B testing. Testing the offer, the headline or the format is how a popup improves over time, and how you see its effect on your conversion rate. Nine of the twelve popup apps in this list include it, and Alia and Wisepops go further with AI-run tests and control groups.
• Where the contacts go. Check that signups reach the tool that sends your follow-up (Klaviyo, Omnisend, Mailchimp or Shopify Email, for example), with the consent and the discount code attached.
• Pricing model. Plans grow with pageviews (OptiMonk, Privy, Wisepops), visitors (Poptin, Justuno, Alia), form submissions (POWR), new subscribers (SendWILL), contacts (Klaviyo, Omnisend), your Shopify plan (Pop Convert) or the additional revenue the app generates (Kaching Discount Upsell Popup). Price your busiest month, not an average one.
• Speed and support. A popup loads on every page. Pop Convert cites a load time under 50 ms on its listing, and several apps, including Pop Convert, Alia and Omnisend, list 24/7 live chat support.

How to create a pop-up in Shopify

Shopify has its own option, the Shopify Forms app, which adds popup and inline forms to your store. Here is how to publish a popup with it, following Shopify's Help Center:

1. Install Shopify Forms from the Shopify App Store.
2. Turn on the Forms app embed: in your Shopify admin, go to Online Store, click Edit theme, open App embeds, activate the Forms toggle and click Save.
3. Go to Apps > Forms, click Create form, select Popup form and give the form a name.
4. Choose the display: Floating, with a position on your store, or Overlay, in the middle of the page.
5. In the form settings, write the title and text, pick the fields and choose the marketing consent: email, SMS or WhatsApp, with the phone field required for SMS and WhatsApp consent.
6. Set the teaser, the success message (which can show a discount code), the styling, the image and the behavior: the devices, the pages (for example only product or collection pages) and the trigger, on the first, second or third page view, immediately or after a delay, or when a desktop visitor is about to leave the page.
7. Click Save, preview the form and click Turn form on. New forms stay inactive until you do.

Shopify Forms has limits: up to 25 forms per store, and no multi-step forms or conditional logic. Popup apps follow the same logic from their own editor and add formats, targeting rules and, on most of them, A/B tests. On WhatsApp, collecting consent is only half the job: WhatsApp marketing is allowed through the official WhatsApp Business API, to customers who opted in. Kanal runs on that API, collects WhatsApp opt-ins at checkout and on your site, and sends campaigns and automated flows to those contacts.

Email, SMS or WhatsApp: what your popup captures

The contact a popup collects decides what you can do next.

Email remains the channel most popup apps are built for, and Klaviyo, Omnisend or Shopify Email keep it running. WhatsApp adds a conversation: a customer who replies to a campaign reaches your team in Kanal's shared inbox, next to their Shopify order history. Our guides to the best Shopify email marketing apps, the best Shopify SMS apps and the best WhatsApp apps for Shopify compare the tools behind each channel.

The 12 best Shopify popup apps

#1 Kaching Discount Upsell Popup, an add-on offer when a product goes in the cart

Kaching Discount Upsell Popup shows an add-on offer when a shopper adds a product to the cart: a single product, a product slider, a free gift, or a deal from Kaching Bundles or Kaching Subscriptions. On install, the app scans your catalog and suggests matching add-ons for your products, and its feature list includes frequently bought together offers, discounts on upsell pairs, sales and exit-intent popups, and add-ons such as warranties, shipping protection and gift wrap. Every popup is edited in a no-code, drag-and-drop editor, and the dashboard tracks views, add to carts, purchases and added revenue. It works with Checkout and with Kaching Bundles, Kaching Cart and Kaching Subscriptions, and the listing is in English. Its job is order value rather than list growth: the listing does not name email or SMS capture, so a capture popup from this list can run alongside it. It is free for development stores. Paid plans follow the additional revenue the app generates: Starter costs $14.99/month (up to $1,000), Basic $29.99/month (up to $5,000) and Growth $59.99/month (up to $10,000), each with unlimited upsell popups, endless customization, live chat support and a 7-day free trial. Rated 5/5 from 153 reviews and Built for Shopify, Kaching Discount Upsell Popup is worth a look if you want a popup that raises order value at the moment a product goes in the cart.

#2 Pop Convert, unlimited popups and smart bars on a Shopify-plan price

Pop Convert is an all-in-one popup app: email and phone number capture forms, smart bars, rolling banners, spin wheels and social proof popups that blend into your Shopify theme. Popups can trigger on exit intent, geolocation or specific page URLs, you can A/B test several versions of a campaign, and more than 250 templates give you a starting point. The listing cites a load time under 50 ms and 24/7 live chat support, and the app works with Shopify Flow. Beyond capture, its feature list covers email campaigns and welcome, abandoned cart and win-back emails. The free plan covers 1,000 unique visitors and 50 subscribers a month. The Unlimited plan is priced by Shopify plan: $15/month on Basic, $29 on Grow, $79 on Advanced and $129 on Plus, for up to 5 stores, with unlimited visitors, popups and emails and a 90-day free trial. Rated 4.9/5 from 8,718 reviews and Built for Shopify, Pop Convert is worth a look if you want unlimited popups at a fixed monthly price.

#3 SendWILL, email and SMS popups with email marketing built in

SendWILL, listed on the App Store as CWILL Popup Email Marketing and previously known as EcomSend, pairs list-building popups with email marketing. You capture subscribers with email or SMS popups, exit-intent forms, newsletter signup forms and spin-the-wheel offers, often with a discount, then email them with campaigns from a drag-and-drop editor and with welcome, abandoned cart, win-back and post-purchase automations. The app works with Shopify Flow, Klaviyo, Mailchimp, SMSBump and Privy. A/B testing is not part of the listing. The free plan includes 30 new subscribers and 2,000 marketing emails a month, with unlimited popup views and stored contacts. Paid plans cost $11.90/month (Essential, 150 new subscribers and 5,000 emails), $29.90/month (Pro, 500 and 20,000) and $79.90/month (Premium, 2,000 and 60,000), each with a 14-day free trial, and usage charges may apply beyond the limits. Rated 4.9/5 from 7,713 reviews and Built for Shopify, SendWILL is worth a look if you want popups and email in one low-cost app.

#4 Privy, popups with email and SMS from one vendor

Privy grows your email and SMS lists with dozens of popup display options, then sends the emails and texts itself. The Pop Ups & Displays plan includes unlimited popups and displays, every popup type, advanced targeting, multi-step and mini quiz forms, templates and a sync with third-party tools, and Privy's help center shows how to A/B test a display to see which version captures the most signups. On the email side you get a drag-and-drop editor, a flow builder and revenue reporting, and SMS adds after-signup and cart saver texts. It works with Klaviyo, Mailchimp, Attentive, Postscript, Emotive and Smile.io. There is no free plan on the listing: Pop Ups & Displays starts at $24/month for up to 10,000 monthly pageviews, Email costs $30/month for up to 1,500 contacts, and Email and SMS costs $45/month with 1,250 SMS credits. Some charges may be billed outside your Shopify invoice. Rated 4.5/5 from 4,208 reviews, Privy is worth a look if you want popups, email and SMS in one platform.

#5 Justuno, AI popups with visitor identification and expert help

Justuno, listed as Pop-Ups & Spotlight by Justuno, presents itself as a list growth partner for retention marketers. Its AI popups capture email and SMS through quizzes, spin-to-win games, exit offers and banners, and AI Smart Timing shows each offer when a shopper is ready to act. Spotlight identifies anonymous visitors to feed your abandonment flows, and you can A/B test offers, design and messaging. Plans include flyouts, message bars, embedded promos, surveys and upsell or cross-sell offers, and a Justuno expert can take on strategy, design and optimization. It works with Klaviyo, Attentive, Postscript, Omnisend and Iterable. Pricing follows monthly unique visitors: $59/month for up to 10,000, $99 for 20,000 (with white glove onboarding), $199 for 50,000 and $299 for 100,000, each with a 14-day free trial, and larger plans are on Justuno's website. Rated 4.6/5 from 670 reviews, Justuno is worth a look if you want managed popups and visitor identification on higher traffic.

#6 OptiMonk, an AI popup builder with a free plan

OptiMonk is built around an AI agent: you describe your goal in a chat and give it your website URL, and it builds custom, on-brand popups and suggests targeting, triggers and A/B tests. Its feature list covers email, SMS, cart and sales popups, exit intent, spin-the-wheel and other games, surveys, quizzes and banners, with targeting, geolocation and segmentation. A/B testing compares headlines, offers or messages, the analytics focus on revenue rather than clicks or signups, and personalization shows different messages to different customers. It works with Klaviyo, Mailchimp, ActiveCampaign, Attentive, Postscript and Google Analytics 4. The free plan includes 10,000 pageviews a month on one domain, with all features, unlimited campaigns and unlimited users. Paid plans cost $29/month (Essential, 20,000 pageviews, 2 domains, unbranded), $99/month (Growth, 100,000) and $249/month (Premium, 500,000, with a key account manager), and yearly billing lowers the price. Rated 4.8/5 from 459 reviews, OptiMonk is worth a look if you want AI help to design popups and room to test them before you pay.

#7 POWR Popup, email popups at a low entry price

POWR Popup, by POWR.io, keeps things simple: discount offers, newsletter signups and email capture popups built from more than 250 templates and 20+ elements such as countdown timers, images, GIFs and custom calls to action. Popups can appear immediately, on scroll, after a delay, on exit intent or with a custom trigger, and campaign scheduling handles limited-time offers and product releases. Analytics track views, clicks and responses, and it works with Mailchimp, Klaviyo and Google Sheets. The listing focuses on email capture and does not list A/B testing or SMS popups. The free plan includes 25 submissions a month, with an autoresponder email and coupon codes. Starter costs $7.04/month (25 submissions, with delayed and scroll display and live chat support), Pro $15.29/month (1,000 submissions, advanced triggers, scheduling and integrations) and Business $98.99/month (unlimited submissions, 10,000 email sends a month and access to 60+ POWR apps), with lower prices on yearly billing. Rated 4.5/5 from 439 reviews and Built for Shopify, POWR is worth a look if you want an email popup at the lowest paid entry price in this list.

#8 Poptin, exit-intent and spin-the-wheel popups with CRM integrations

Poptin covers the classic list growth formats: exit intent, email, coupon and spin-the-wheel popups, plus announcement bars, sticky bars and embedded forms built in a no-code editor. SMS popups capture phone numbers, triggers and targeting rules decide who sees what, and A/B testing and analytics help you improve each form. Signups flow to Klaviyo, Mailchimp, Omnisend, HubSpot, ActiveCampaign or Zapier, and paid plans add autoresponder emails. The free plan includes 1,000 visitors a month (about 3,000 pageviews) on one domain, with unlimited popups, Poptin branding and no autoresponder. Basic costs $25/month (10,000 visitors, unbranded, 1,000 autoresponders), Pro $59/month (50,000 visitors, 4 domains) and Agency $119/month (150,000 visitors, unlimited domains and sub-accounts), with 20% off on yearly billing. Rated 4.9/5 from 342 reviews, Poptin is worth a look if you want a wide range of popup formats connected to your email or CRM tool.

#9 Alia, AI-optimized email and SMS popups

Alia is a popup builder that uses AI and machine learning trained on real merchant data to capture email and SMS subscribers. Popups adapt to each visitor in real time, quizzes collect zero-party data, and gamified popups add incentives. AI runs the A/B tests and keeps improving performance, targeting can use behavior, traffic source, location and Klaviyo user data, and reports track revenue, conversion rate and lifetime value. Every plan includes 24/7 live chat support and white-glove onboarding. It works with Klaviyo, Attentive, Postscript, Omnisend, Sendlane and Yotpo. There is no free plan: pricing follows monthly visitors, from $100/month for 20,000 to $200 for 50,000, $300 for 100,000 and $400 for 300,000, with a 14-day free trial and larger plans on Alia's website. Rated 4.6/5 from 114 reviews and Built for Shopify, Alia is worth a look if you want AI to run your popup testing.

#10 Wisepops, popups, notification feeds and web push with advanced testing

Wisepops is a popup builder and conversion platform. Beyond email popups, exit intent, discounts, spin-to-win wheels, cart recovery and upsell offers, it adds notification feeds, embedded widgets and web push notifications, with AI product recommendations set up in one click. A/B testing uses control groups, and more than 20 ready-made campaigns and 140+ templates cover list building, upsell, cart recovery and FOMO. The feature list includes SMS popups alongside email capture, and it works with Klaviyo, Omnisend, Mailchimp, Drip, Sendinblue and Zapier. Onboarding is personalized and support runs on live chat. The Shopify listing shows one plan: $299/month (or $2,990/year) for up to 500,000 pageviews a month, with unlimited popup and notification campaigns, web push, A/B testing and the Klaviyo integration, plus a 14-day free trial. Rated 4.9/5 from 71 reviews, Wisepops is worth a look if you run high traffic and want several on-site channels in one tool.

#11 Klaviyo, sign-up forms inside your email and SMS platform

Klaviyo is an email and SMS marketing platform rather than a dedicated popup app, but its Shopify listing includes pop-ups among its features and forms on the free plan, and its help center explains how to A/B test sign-up forms. Forms can also collect WhatsApp marketing consent once WhatsApp is set up in Klaviyo, and the SMS plan adds smart opt-in and multi-channel list growth. The main benefit is that signups land directly in the platform that sends your flows, with segments built on real-time Shopify data. Email is free up to 250 contacts and SMS up to 150 credits. Paid plans start at $15/month for SMS (up to 1,250 credits) and $20/month for email (251 to 500 contacts), and Klaviyo may bill some charges outside your Shopify invoice. Rated 4.7/5 from 3,361 reviews, Klaviyo is worth a look if it already runs your email, and our Klaviyo pricing guide shows what you pay as your list grows. With Kanal's Klaviyo integration, available from the Scale plan, Klaviyo segments sync to Kanal so the same audiences can receive WhatsApp campaigns.

#12 Omnisend, popups and signup forms in an omnichannel email tool

Omnisend is an email, SMS and web push platform that grows your list with exit-intent popups, spin-to-win and other signup forms. A/B testing works on its popup, flyout and fullscreen forms, two versions at a time, and the Standard plan adds an AI form builder that creates a form from a description and removes Omnisend branding from emails and forms. Signups then enter pre-built welcome, abandoned cart and post-purchase workflows, and AI helps with product recommendations, subject lines and copy. It works with Gorgias, Recharge, Loox, Yotpo, Aftership and Justuno. The free plan covers up to 250 contacts, with 500 emails and 500 web push notifications a month, popups and signup forms, and 24/7 live support. Standard starts at $16/month (up to 500 contacts, 6,000 emails) and Pro at $59/month (up to 2,500 contacts, unlimited emails, SMS from $0.007 per message), with 30% off the first 3 months. Rated 4.7/5 from 3,187 reviews, Omnisend is worth a look if you want popups and email automation in one platform with a low entry price.

Also worth adding

Featured: Kanal WhatsApp, for popups that collect WhatsApp opt-ins

Kanal is not a popup builder, so it sits outside this ranking. We feature it because of what happens after the opt-in: the visitors who accept WhatsApp messages at checkout or in a popup join a list Kanal can actually reach, with WhatsApp campaigns, cart reminders and welcome flows driven by your Shopify data. Its listing includes opt-in pop-ups and customizable widgets, and the list also grows through QR codes and a one-tap back in stock opt-in on product pages. Consent is handled for you, and replies land in a shared inbox that shows each customer's order history. Popup templates, A/B tests and spin-to-win games are not among its listed features, so keep a builder from this list for those. Kanal sends WhatsApp and SMS messages: email stays in your other tools. Rated 5/5 from 126 reviews on the Shopify App Store, Kanal starts at €89/month (Pro), with Scale at €149/month, WhatsApp fees at cost and no commitment. Our WhatsApp for Shopify page shows how it connects to a store.

Shopify popup app pricing compared (october 2026)

Two patterns stand out. Most popup apps price on traffic (pageviews or visitors), so a sale that brings a traffic peak can push you into a higher tier, while email platforms price on contacts. Kanal works differently: a flat monthly plan from €89 (Scale at €149/month) plus Meta's WhatsApp fees at cost, with WhatsApp campaigns, abandoned cart recovery and the chat widget with inbox on the entry plan. Segments, the AI agent and the Klaviyo integration are not part of the entry plan. Meta has billed its WhatsApp fees per message since July 1, 2025. From October 1, 2026, Meta bills service messages at the utility rate beyond 1,000 free per phone number per month (see Meta's pricing page).

Which popup app fits your store

Start from two questions: which channel will follow up with your new contacts, and how much traffic do you have? Then give each job to one tool, so a visitor never sees two popups at once.

• You want to raise order value when a product goes in the cart. Kaching Discount Upsell Popup, #1 in our ranking, shows a matching add-on at that moment.
• You want unlimited popups at a fixed price. Pop Convert, priced by Shopify plan, is worth a look.
• You want popups and email in one app. SendWILL, Privy and Omnisend cover both.
• You are starting on a small budget. POWR, SendWILL, Poptin and OptiMonk have free plans and low entry prices.
• You have high traffic and want testing and personalization. Justuno, Alia and Wisepops are worth a look.
• Klaviyo already runs your email. Its sign-up forms keep signups next to your flows, and Kanal adds WhatsApp through its Klaviyo integration.
• You want your opt-ins to grow a WhatsApp list. Kanal, with opt-ins at checkout and on your site, then campaigns and automated flows on WhatsApp.

The table below goes from a need to the apps whose App Store listing names it (read October 8, 2026, and November 13, 2026 for Kaching Discount Upsell Popup).